SEARCH ENGINE MARKETING
Search Engine Marketing encompasses a range of activities all centered around making your website more visible when someone uses a search engine. In the event that somebody is searching for your business on the web, it is important that your site shows up prominently in the web crawlers’ results pages, as it adds value to your business that today’s economy demands.
WHAT WE DO?
- SEO Audit
- On page & Off page SEO
- Keyword Research
- Content Optimisation
HOW WE DO IT?
Simplistically, on-page optimization ensures that search engines comprehend a page’s topic and keywords, and then match it to relevant searches. How’s your Keyword Optimisation? Can Google easily understand what keywords you want to rank a page for? How’s your page title, URL, H1 tag, Content? How are the meta titles and meta descriptions? Have you inserted image file names, ALT tags and anchor texts correctly? Did you add Schema Markup? How about non-keyword related on-page SEO factors? Onpage Optimisation is the basic process of SEO, but one that is extremely essential from the perspective of Google indexing.
KEYWORD RESEARCH & DISCOVERY
SEO is not about just getting visitors to the site. You want to bring in people who can become leads and customers. We begin our Keyword Research by identifying most effective keywords from our meetings with you, competitor websites, industry information and keyword tools. We then filter them through the competition landscape. Now comes the tricky part – are the selected keywords feasible? Do they match up to your goals? How about the potential of related terms that your audience would use? Have you included long tailed keywords from Google Suggest and low competition keywords from Google Keyword Planner? Keyword Research is the launchpad component of SEO; unless the objectives of keywords are decided conclusively, the project may go haywire later on.
Search engines look for relevance between the web page and the user’s search query to determine the ranking of the given page. They basically look for two factors in the Content – Relevance and Authority. But how do they determine that? They analyse different elements in the Content, like – its structure, focused keywords, length, originality, internal links, external links, tags, social signals and on-page parameters. This Content may come in different formats – text like web page or blog, image, video, product recommendation or even a business listing. Content Optimisation is the most important component of SEO. After all, every time a user uses a search engine, he or she is looking for Content — for example, information on a particular need or problem.
Search engines prioritize pages they consider as relevant and ‘popular’. Links, especially external (also known as backlinks or inbound links) are responsible for the popularity factor. The search engines take quantity and quality of such links as signals for the site’s authority. The quality of a link depends on factors like topic relevance, popularity and domain authority of the linking site. Indeed, backlink strategy is hard work. Low quality or suspicious links actually bring down the ranking of the site because search engines consider them as deliberate. We make a detailed strategy that includes guest blogging, creating shareable templates, infographics and Slideshare presentations; pitching op-ed articles, profile linking, blogger outreach and other strategies.
You may feel your website looks fantastic, but search engine algorithms may not feel so. They must scan the site pages to understand the topics, classify the topic baskets, identify the keywords, and finally add them to the database index. How’s your website navigation and links? URL structure? What’s hampering the page speed and how to rectify that? Do you have dead links or broken redirects? Are the sitemap and robots.txt files optimised? We rectify all such technical snags one by one.
Design & Development
PAID ADS MARKETING
SEARCH ENGINE OPTIMIZATION
Dominate Search Results
HIRE US TO FOCUS ON THE BEST KEYWORDS
The key to success in SEO lies in the keywords. Our SEO experts spend time meticulously analyzing a wide variety of keywords to choose the best for your SEO objectives. We improve search performance by balancing both the search volume of your keywords and their relevance to your audience.