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Social Media Marketing


  • What is Social Media?
  • Understanding its importance
  • Social Media Marketing
  • Branding
  • Paid Advertising
  • Blogging
  • Facebook
  • Twitter
  • LinkedIn
  • youtube
  • Google plus
  • Google MyBusiness


What is Social Media?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

Understanding its importance

Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.

If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.

Social Media Marketing

You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.

Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.


SEO is not about just getting visitors to the site. You want to bring in people who can become leads and customers. We begin our Keyword Research by identifying most effective keywords from our meetings with you, competitor websites, industry information and keyword tools. We then filter them through the competition landscape. Now comes the tricky part – are the selected keywords feasible? Do they match up to your goals? How about the potential of related terms that your audience would use? Have you included long tailed keywords from Google Suggest and low competition keywords from Google Keyword Planner? Keyword Research is the launchpad component of SEO; unless the objectives of keywords are decided conclusively, the project may go haywire later on.

Paid Advertising

Simplistically, on-page optimization ensures that search engines comprehend a page’s topic and keywords, and then match it to relevant searches. How’s your Keyword Optimisation? Can Google easily understand what keywords you want to rank a page for? How’s your page title, URL, H1 tag, Content? How are the meta titles and meta descriptions? Have you inserted image file names, ALT tags and anchor texts correctly? Did you add Schema Markup? How about non-keyword related on-page SEO factors? Onpage Optimisation is the basic process of SEO, but one that is extremely essential from the perspective of Google indexing.


Search engines look for relevance between the web page and the user’s search query to determine the ranking of the given page. They basically look for two factors in the Content – Relevance and Authority. But how do they determine that? They analyse different elements in the Content, like – its structure, focused keywords, length, originality, internal links, external links, tags, social signals and on-page parameters. This Content may come in different formats – text like web page or blog, image, video, product recommendation or even a business listing. Content Optimisation is the most important component of SEO. After all, every time a user uses a search engine, he or she is looking for Content — for example, information on a particular need or problem.


Search engines prioritize pages they consider as relevant and ‘popular’. Links, especially external (also known as backlinks or inbound links) are responsible for the popularity factor. The search engines take quantity and quality of such links as signals for the site’s authority. The quality of a link depends on factors like topic relevance, popularity and domain authority of the linking site. Indeed, backlink strategy is hard work. Low quality or suspicious links actually bring down the ranking of the site because search engines consider them as deliberate. We make a detailed strategy that includes guest blogging, creating shareable templates, infographics and Slideshare presentations; pitching op-ed articles, profile linking, blogger outreach and other strategies.


Local SEO focuses to position your site in front of your potential clients in your area or location. But how is it different from the regular SEO that we do for the site? First, we set up local business listings (such as Google+ Business and Bing Local) with correct settings, information and pictures. Search engines consider many factors while deciding the rankings of local listings, like – user’s proximity, keywords, links, reviews and citations. Local SEO includes customising Content locally for your business, implementing proper categorisation, creating unique Landing Pages (if required), ensuring good reviews – apart from regular SEO activities.

Google MyBusiness

We will monitor your sales funnel closely to customise our SEO strategy. We analyse metrics on a weekly, monthly and quarterly basis to identify gaps and fresh opportunities. Among other miscellaneous factors, our SEO KPIs (Key Performance Indicators) consist of

  • Organic Traffic Growth
  • Organic Traffic Conversions
  • Keyword Rankings (primary and secondary)
  • Number of Indexed Pages
  • Link Growth
  • Top Landing Pages
  • Average Time on Page
  • Bounce Rate
  • Ranking Metrics (Alexa, etc)

Create your Own Brand through Digital Marketing